Congratulations on Your Grand Opening, Beaver Dam!

Follow just one new family.

They find you on Google, they come in, they love it. Then our marketing goes to work — a text when a new flavor drops, an email they actually open, a loyalty reward waiting for them, one-tap online ordering when they don't want to wait in line. That's how a first visit becomes a habit: once a week. At $47 a visit, one family is $188 a month — $2,256 a year.

Your management plan? About $1.60 a day — less than a single taiyaki. One family's visits cover it almost four times over, every month — and in under three months, that one family has covered your entire one-time setup too. It has virtually paid for itself.

And we won't just stop at one new family a year.

Not even close. A stronger Google presence, a real website, and online ordering put you in front of every dessert search in Beaver Dam — and the marketing keeps bringing them back. Just 100 new customers is $4,700 in first visits alone. At one visit a week, like the average family, those 100 families are worth $225,600 a year. That's about 14 family visits a day — and here's the beautiful part: those aren't 14 new families you have to win every day. They're the same families, coming back week after week, because the marketing brings them back — the texts, the emails, the loyalty rewards, the one-tap online ordering.

Now picture 500 to 700 new families.

That's what a dominant local presence builds toward — and at one visit a week each, it's $1.1 to $1.6 million a year in family visits. That's roughly 70 to 100 families walking through your door every single day — and here's the beautiful part: those aren't 70 to 100 new families you have to win every day — they're the same families, coming back week after week. That's the real opportunity sitting in Beaver Dam right now. Every month you wait, those families aren't waiting with you — they're finding somebody else.